Founder + CMO
Amanda is a highly experienced board-level executive, recognized as a change agent who has focused not only on building creative and commercial excellence through a dedication to purpose, but also through the power of people and diversity of teams to innovate and execute at the highest level.
Amanda has worked primarily in media for the past 17 years, founded BBC Earth and spearheaded its development into a global brand reaching >1bn around the world. Following on from BBC Earth, I became the first global CMO for BBC Worldwide/Studios where I was responsible for developing the BBC brand strategy and global brand portfolio internationally. Latterly, I served as Global CMO for A&E Networks in New York, prior to joining Harrods as their first Chief Marketing and Customer Officer.
Alongside founding new businesses dedicated to Purpose, I am an adjunct lecturer and teacher of record in Marketing at Lewis & Clark, am on the Board of Catlin Gabel, the Wildstar Academy, Don’t Mind Me and The Listening Planet Foundation. I also serve on the Advisory Board of The London Philharmonic.
Specialties: Strategic Innovation, Commercial P+L management, Media, Branding and indentity, Theatrical, Production, Creative and Editorial leadership, New product development, Visionary team leader.